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Two cultural views: customers buying cars vs dealers selling cars. These processes are constantly changing, butting heads, and compromising. No need to worry. We got all the goods here for a perfect marriage.
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Customer Lifetime Value (feat. Charles Price)
< 1 day ago
In Peter Fader’s book Customer Centricity, he defines ‘customer lifetime value’ as the present value of the future (net) cash flows associated for a particular customer. With over 260,000 customers, Exotics Racing in Las Vegas and Los Angeles understands this concept very well. Charles Price, Corporate Sponsorship Executive, details the process by which Exotics Racing optimizes … Continue reading "Customer Lifetime Value (feat. Charles Price)"
Episodes of This Show
7 days ago