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Growing up in Jordan, Noura never set out to work in the family jewellery business. She became an engineer then moved to Canada to complete an MBA and found a job in her field. When she noticed that the jewellery industry wasn’t targeting a younger generation, she set out to change that and founded Mejuri as a side hustle. Learn how revitalising the jewellery business and having big aspirations helped Noura Sakkijha successfully disrupt an entire industry.

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