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Small businesses that continue to pitch a "Buy Now Buy Now" message are still living in the 1970s era of marketing. OK, may the 1980s too. Today, it's all about creating engagement and that happens when you target the emotions of prospective customers. When people develop a bond or attachment to you, they get to know you and like you, and they are more likely to come a customer. If you target based on price alone, you're end up in a competitive game that develops little long-term customer loyalty. On the other hand, customers with an emotional bond to you, tend to be long-term customers.

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