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#29 - What's your WHY?
In episode #29, Wilco talks about the most important question that you can ask yourself, and that is, "What is your why?" Time Stamped Show Notes: 00:39: Why are you doing what you're doing? 00:51: What is your why, and why it is important? 02:40: You need to know your why for internal motivation. 02:55: Simon Sinek: 'How great leaders inspire action' 03:44: Start with the why. They start with, "We want to change the world." 04:40: if you don't know your why, it's really hard to really influence people. 04:50: If you know your true why, you can convince people to believe in that same thing as you do. 06:02: What I always loved doing most, is to do things in a way that make me feel smarter than someone else. 07:10: Do things as the top couple percent. 08:15: ConnectRetarget that allows you to only retarget those for example, who spend more than x time on your site or who scrolled to at least 50% of your page. 09:00: The real point of this podcast is that by knowing your why, you'll, it will be easier motivate yourself, it will be easier to motivate your team, and it will also be way easier to influence your potential customers. Transcription: Hey everyone, it's me, Wilco de Kreij, here, and today I want to talk about the most important question that you can ask yourself, and that is, "What is your why?" What I mean with that is like, why are you doing what you're doing, and that, "Ah to make money," or whatever. Making money, or getting more sales, or getting more customers, that's a result of the work that you do, but that's not you're true why. So today, I want to talk about what is your why, and why it is important, because for a long time, I thought that the only reason to knowing your why is important, is basically to find internal motivation. And obviously, that's partially true, that's definitely true, but it's, that only grabs, that's only a small part of why it is so important. That's why I want to talk, dive into this today. So, if I look back over the years as an online entrepreneur, there's definitely been up and downs. There's periods where I'm super focused, and I can just move mountains. There's so much stuff happening, I feel I'm in the zone, and everything's going exactly as I planned, y