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Episode Info: In episode #27, Wilco will share his split-test geekiness with all of you. Time Stamped Show Notes: 00:25: You better get ready for some marketing geekiness. 00:55: Converted 83% better than my original version of that page. 02:55: Now, the first tip I want to give you is that you should not start running a split-test. 03:22: First, I’m just throwing something out, see if something even has potential. 04:16: My point here is that I only start split-testing once I know if something kind of works. 04:47: Now, the second thing that you need to do is to aim for big differences. 05:37: The main headline is like what really draws people into it. 07:00: You want to make sure that you have enough traffic. 10:30: My point here is that when you are doing a split-test, you need to know what you’re optimizing for, what your end goal is because sometimes, you’re looking at the wrong goals. 11:20My point here is that you need to make sure that you have the right goal in mind. 11:40 You need to have patience 13:00 Keep track of all of your results. Transcription:                   You better get ready for some marketing geekiness because today, I’m actually sharing my split-test geekiness with all of you. Hey, it’s Wilco de Kreij here. Just this morning, I wrapped up a split-test that I actually had forgotten about, so this split-test has been running for a while. I didn’t even look at the stats until this morning, and when I checked the stats, I noticed that the winning one, the variation that I was trying out actually converted 83% better than my original version of that page. This is on a money page, right? This was a page where I’m actually selling something, so 83% higher conversions, that’s actually insane. It’s almost twice the amount of sales for the exact amount of traffic, right?              Obviously, I figured like, “Hey, I need to record something about split-testing to my audience because it is so, so important. It can be the best thing in your business. For those who already know me, I’m a bit of a marketing nerd. I actually like doing split-test, so I’m running split-tests on a lot of things, right? It all starts, obviously, with like things like the ads that I’m running, but also on like opt-in pages that I’m running. If I’m using UpViral, for example, I aRead more »

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