Show Info: Interviews and discussions with leading restaurant owners, marketers and experts about marketing tactics, strategies and tools. Find out what really works for the independent restaurant operator...and what marketing doesn't work. Exclusively from MarketingForIndependents.com.
The nation's foremost marketing genius speaks about being remarkable, your story, and how to make your restaurant successful. In this rare interview, Seth talks exclusively about marketing your restaurant. Along the way, he covers such diverse topics as playing a different game, why it's important for your customers to say "People like us come to a place like this", and exactly what being remarkable really means (probably not what you think it means. Seth Godin has written 17 books on marketing and real leadership, all which were best sellers. He is a successful business owner, writer, and sought-after speaker. Seth got his undergrad from Tufts, his MBA from Stanford eventually starting a direct marketing firm called Yoyodyne which he sold to Yahoo in 1998 for $30 million dollars. He continues to be very active through his blog (to which he publishes daily), numerous marketing projects, and his speaking. Godin and his wife Helene live in Hastings-on-Hudson, New York with their two sons. Show notes and links for this episode can be found at http://www.marketingforindependents.com/working-now/sethgodin This podcast is brought to you by Marketing for Independents. MFI is a massively helpful resource for Independent Restaurant Operators. As a member, you can access tools, strategies and tactics to make your restaurant marketing profitable, easy and fun. Our goal is to help 5,000 restaurants in North America double their business in four years...will you be one of them? You can access it all, right now by visiting http://www.marketingforindependents.com/
