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Episode Info:

Do you have a strong public relations strategy for your business?

So many of us (myself included) don't think about our "PR game" as much as we should. Maybe you've put PR on the back-burner because you think it's unneeded or too expensive. Or you think that your business is too "new" to even get good PR coverage. 

In this episode, PR expert, Heather Burgett gets real about why PR is an integral part of your marketing plan and long-term growth. 

Heather also pulls back the curtain on her own business and opens up about some recent changes that she's making to "niche down" even more. You'll hear her get real about being an expert and yet still needing a mentor/guide to help her on her path to success. 

FROM THE EPISODE:

"When you're dealing with small businesses and limited budgets, most often, that is the first thing to go by the wayside is PR. Because people think, 'Oh, it's expensive, I'll do it later. I'm not ready.' But I see that as being such a big mistake because you're missing so many opportunities. And it really is a chicken and egg situation, because your personal brand image and reputation -- that's what your Public relations is all about."

TOPICS DISCUSSED:

  • What are the 3 biggest mistakes people make when it comes to their PR?
  • Why do most people get paralyzed about doing their PR or implementing it into their business?
  • What is the secret to successful PR?
  • Simple ways to start doing public relations and how it strengthens your marketing.

MORE ABOUT HEATHER BURGETT:

Heather Burgett is an award-winning publicist and CEO & founder of her PR agency, The Burgett Group. In the past 20 years, she has represented Grammy and Oscar winners, authors, billionaires, celebrities, philanthropists, rockstars and top brands. 

In her PR Stars Programs, Heather guides spiritually-inspired business owners into the mainstream spotlight by teaching them how to shine their special gifts, make headlines and gain a global audience. 

FIND HEATHER AT:

Website: http://prstars.net/

Facebook: http://facebook.com/heatburg

Instagram: http://instagram.com/heather.burgett

Heather's Free Pitch Template: https://prstars.net/HARO-template

OTHER RESOURCES MENTIONED:

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