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Episode Info

Episode Info:

You’ve probably heard of Poo~Pourri, a spray that traps unpleasant bathroom odors with natural oils (moms/wives everywhere owe her a debt of gratitude for it!). While you may not have heard though of Suzy Batiz, the amazing woman behind the product has an equally inspiring story.

Since Suzy built an empire on the unlikely platform of bathroom stink, it shouldn’t come as a surprise that she’s known for her willingness to tackle taboo topics and challenge societal norms. She had to overcome huge challenges and multiple “failures” to reach success. In the end, Suzy credits her mindset and willingness to follow an “alive idea” as the reason she was able to create a company worth $500 million without borrowing a cent or enlisting a single investor.

Episode Highlights With Suzy Batiz of Poo~Pourri
  • Suzy’s incredible story of overcoming childhood trauma and later business failure, bankruptcy, and personal breakdown
  • How Suzy turned everything around and went on to found a $500 million debt-free enterprise
  • The four signs of resonance and how to recognize an “alive idea”
  • How the idea for Poo~Pourri came about
  • The unique contributions women entrepreneurs have to offer
  • What to do if you don’t like where you are in life
  • And more!
Episode Quotables

You never change things by fighting against the existing reality. To change something, build a new model that makes the old model obsolete. – Buckminster Fuller

Resources We Mention Books Suzy Recommends

Did you enjoy this episode? What other questions do you have about Poo-Pourri? Please drop a comment below or leave a review on iTunes to let us know. We value knowing what you think and this helps other moms find the podcast as well.

Thank You to Today’s Sponsors

This podcast is brought to you by Four Sigmatic, a Finnish company bringing the everyday magic of mushrooms to our daily lives. If you visited my home, you’d notice my homemade coffee/tea bar in my kitchen. Above it hangs 8 wooden cups, called kuksas….one for each member of my family. These have become part of our family tradition as we often sip mushroom coffee or superfood elixers from them at breakfast or after dinner during family time. Wooden cup or not, I highly recommend all of the Four Sigmatic products and you would also find every single one of them in my kitchen! Here’s how I incorporate them into my day: in the morning I will drink one of their mushroom coffee blends, the matcha, the coffee latte or mushroom mocha with chaga. Throughout the day I sip their chaga, cordycepts or lions mane elixirs on their own since these are all caffeine free but have a host of benefits due including a major boost of antioxidants. Nighttime means their calming turmeric tea or Reishi elixir with a splash of macadamia milk. Mom tip: I also always keep their activated charcoal lemonade on hand for the first sign for a stomach bug… my kids love it and charcoal always seems to help. As a listener of this podcast, you can save 15% with the code wellnessmama at foursigmatic.com/wellnessmama.

This episode is brought to you by Genexa – the first ever (and only) line of organic and non-GMO medicines. Their patented system lets them create medicines that don’t have artificial dyes or fillers, and are free of preservatives and all common allergens. I keep pretty much their whole line on hand, and they have something for everything from colds and flu to leg cramps and pain to allergies and sleep problems. The best part? My kids love the taste of their organic formulas and I love that they are effective and free of the junk. To shop their full line of organic and non-GMO medicines, go to Genexa.com/Wellnessmama and use code WELLNESS for 20% off your order.

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