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Episode Info: Day-Of Wedding Coordination, sometimes called month-of wedding coordination, can actually be more difficult than full-service planning - or at least it can be more confusing. Wedding planners, and really anyone in the events industry, tend to be people pleasers.  So when couples ask for more than what's in the contract, it's a wedding planners natural inclination to say yes. But when you're only contracted for the logistics of the day, how do you eliminate that scope creep?  Erin McCauley from Chestnut and Vine Day-Of Wedding Coordination came on to talk to Megan about her business, which she started three and a half years ago, her wedding four years ago, why she chose to market herself as a day-of wedding coordinator, how she defines her role, and what's next for her company! Erin with one of her lovely brides (photo by Brian Mullins)   Erin McCauley on the day-of (photo by Brian Mullins) Chestnut and Vine on Social Media: Instagram: @ChestnutAndVineWeddings Facebook: @ChestnutAndVineWeddings   Weddings for Real on Social Media: Instagram: @weddingsforreal Facebook: @weddingsforreal twitter: @weddingsforreal   And here's the information you need on our seminars! The first one is an online marketing seminar. It's at The Umstead Hotel in Cary NC on Monday, October 22nd, for a Brunch and Learn from 9:30AM-12PM. Here are some of the details, and you can sign up with Eventbrite. We can't wait to see you there! What you can expect from this intimate seminar:   An Insider’s Guide to Social Media Strategy & Etiquette, SEO Tips and Tricks, and Generating More Legit Inquiries!   The Social Media Strategy: • Breaking down Instagram components and how to maximize use of them for your business • How to build the right following and continue a steady growth of followers/future clients • Social Media Vendor Etiquette and how this translates into real life referrals • Best use of Instagram stories, polls, etc • What to post, what not to post, and best times to post • Tools and tips to streamline your Instagram posting   Millennials: How are millennials finding their wedding vendors? What factors determine whether you get the job? Learn some easy best practices for attracting and communicating with the generation that is your biggest client base.   The SEO Component: • Setting up/Refining your Google business page • Online directory tips to improve your rankings • Getting reviews (the formula Megan uses!) • Titles, tags and descriptions and how these help or hurt your business rankings • Writing SEO friendly and user friendly content for your site • Image optimization tips Sign up at Eventbrite. See you there!   The second conference that day is for wedding planners. For tickets, click here! In this intimate and focused seminar geared towards planners and aspiring planners in years 0-3 of their business, we will focus on the below topics to elevate your wedding planning business to the next level! With a c...
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