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Google has upgraded the built-in tool that shows up in search results for the query “mortgage calculator.” Now, the tool has many of the key features that were missing from the previous version of Google’s mortgage calculator. Commodity content is content that is used across a wide range of sites. For example, content that is pulled by a feed by an affiliate can be seen as commodity content. In the example above, it’s government jobs that are available. There are many solutions for pulling a feed and automatically displaying the information on a website. It can help a publisher scale their publishing while also automating it. The downside is that these solutions are available to other publishers as well. A new study suggests the performance of virtual assistants, like Google Assistant, Alexa, and Siri, may have plateaued. Perficient Digital released its annual evaluation of virtual assistants. Perhaps the most interesting finding is that none of the top virtual assistants are improving when it comes to answering questions accurately. Not only are they not improving, but the accuracy of every virtual assistant dropped slightly compared to last year’s study. This may be an indication that these technologies have reached their limit, says Eric Enge of Perficient Digital.

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