Webcology on WebmasterRadio.fm
About This Show
Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.
Most Recent Episode
Publishers Face A New Challenge To The World
3 days ago
Facebook moves to ‘fix’ the News Feed by de-emphasizing commercial content. The company said it's trying to prevent posts from 'businesses, brands and media' from crowding out 'the personal moments that lead us to connect more with each other.Now, with Facebook changing its news feed to emphasize posts from friends and family, rather than those from media and brands, publishers face a new challenge to the world to which they most recently adapted. Facebook's changing algorithms will force publishers to adjust how they manage their online spaces. It likely will end – or at least reduce the effectiveness of – the common tactic of throwing every article up on the publisher's Facebook wall to see what sticks. Publishers will now have to put up content that produces conversation without using gimmicks to inflate clicks and comments. Google announced yesterday a new ranking algorithm designed specifically to downgrade the search rankings of really slow mobile pages. Google said "starting in July 2018, page speed will be a ranking factor for mobile searches."