Purse Strings on Cranberry.fm
About This Show
Purse Strings, with Maria Reitan (Chief Storyteller at STYLED RETAIL) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
Most Recent Episode
10 Years of Purse Strings: Millennials and the Next Generation of Women Part 2
Maria continues our look at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be
Entering the workforce, having kids… we listen back to how millennials were redefining what their previous generation had taken as gospel. But was it for the better? From Millennial Moms in the workplace – their challenges and solutions to how Millennials are changing the home – what it looks like, how it serves the families inside.