Mobile Presence on Cranberry.fm
About This Show
Your customer is already mobile, so being mobile-ready and mobile FIRST should be your top priority. Whether you're a brand marketer managing mobile advertising campaigns, an enterprise determined to super-charge your customer service, or an app developer focused on driving engagement with your app after the download, Mobile Presence is your destination for the trends, tools and tips that will allow you to connect with your customers and increase revenues.
Most Recent Episode
Testing And Choosing Killer Mobile Ad Creatives And Concepts
< 1 day ago
A good creative can make or break your mobile ad campaign, so you need to test and assess when you have a winner or miss by a mile. Our host Peggy Anne Salz welcomes Katherine Knight - Mobile Hero and Director of Marketing at Zoosk, the dating service that also has the number one dating app in the Google Play store, to discuss her unique approach to A/B testing for success. Katherine, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also candidly shares key learnings about the ad copy and call-to-action sure to convert people who just download your app into highly engaged users who come back again and again.