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Episode Info: FINALLY you have that epiphany for a compelling new online business (, a hot new product or service, or a brilliant new book idea. This is it! You’re so excited – at first. You bounce out of bed for a week, fired up with an enthusiasm and passion you thought you’d lost forever. And then, doubt overtakes joy. Instantly, you’re dragged down by the negative voices sounding off in your head: “What do I do first? Keyword research? Search engine optimization? What kind of blog? Design? Prototype? How much is this going to cost?” Your fresh idea gets buried with worry and confusion. And the most damning of the self-sabotaging messages rising up from the cacophony? “Who do I think I am? I’m a nobody.” Or, “There’s too much competition – and they’re better. Or, “Do I really have anything new to sell, anything of interest to offer, to add, to say? Hasn’t it been done already? Why would anyone want what I’m offering? The market is saturated. It’s too late.” Get ready to silence those doubts and to be inspired by my special guest today, Danny Iny, Founder of Firepole Marketing. In less than one year, Danny Iny ( from being a nobody to: being showcased on 100+ prestigious, high-profile blogs; growing his own blog to from 140 to 14,000 monthly readers; co-authoring – with Guy Kawasaki, Brian Clark, Mitch Joel, and a lot of other people you’d probably recognize – the book called “Engagement From Scratch! How Super-Community Builders Create a Loyal Audience, and How You Can Do The Same!; and releasing the free “Naked Marketing Manifesto,” soon to be a full-fledged book. Listen in as we discuss Danny Iny’s elegant, uncluttered way of building an audience, a loyal following, that wants to hear from you – and is actively engaged in helping you deliver to them exactly the advice or product or service they’re dying to get from you. He knows how to get your writing and posts on major sites – and have those sites begging you to contribute again and again, thus building your presence and growing your following even more. Finally, Danny has a brand new, wholly original, inventive, outside the box way of writing a book – a way of serving up *exactly* what your audience wants – using his unique creative, strategic and super-streamlined process that is like nothing you’ve ever heard of before. Get ready to have your ambition fired up! Plus, because you're
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