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There is no going back from the role technology plays in our life. In fact with the launch of 5G technology we will be able to access content, websites, conversations, etc. 100x faster than what we have now. And no one knows this better than Gen Z—this young cohort has never lived without technology and they are often the early adopters, influencers and drivers of what’s next. Marcie Merriman, Practice Leader, Cultural Insights and Customer Strategy at EY, joins Lee Peterson this week to discuss all things Gen Z, technology, retail and the intersection of the three.

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