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Innovation might be one of the most overused terms in our industry. It’s thrown around as a business objective, a KPI, a way to introduce new products and even a way to describe an experience. Nova is the root of the word innovation. Nova means (succinctly) the state of explosion. It’s a powerful phrase and should be reserved for only the most powerful moments. Innovation is the Amazon Go store, not Lay’s Tangy Carolina BBQ flavored potato chips. Eric Daniel, Creative Director at Fitch, joins Lee Peterson to discuss innovation, how nobody needs more horizontal slatted wood and the lost form of retail as an art.

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