Disruption is the name of the game these days and it appears that no business or industry is safe. From consumers shifting demands, new competitors popping up on the daily and those tiny computers in our pocket giving us 24/7 access to all our hearts’ desires…times they are a-changing. Join Lee Peterson, retail veteran and consumer expert, as he discusses super relevant business topics with equally relevant and interesting guests. This biweekly podcast is brought to you by WD Partners, innovation at scale.Read more »
Disruption is the name of the game these days and it appears that no business or industry is safe. From consumers shifting demands, new competitors popping up on the daily and those tiny computers in our pocket giving us 24/7 access to all our hearts’ desires…times they are a-changing. Join Lee Peterson, retail veteran and consumer expert, as he discusses super relevant business topics with equally relevant and interesting guests. This biweekly podcast is brought to you by WD Partners, innovation at scale.Read Less
Pop-up stores have been around for 10+ years (can you believe it?!). As technology booms, stores close and Amazon sells more Alexas, the role (and opportunity) that a pop-up store has within a brand’s ecosystem has never been more interesting. The Lionesque Group (pop-up retail architects) was founded on the idea that a pop-up store is a space for brands to tell a story. This week their founder and CEO Melissa Gonzalez joins Lee Peterson to discuss the various roles of a pop-up store, the importance of balancing an experience with real-world ROI and why brands must fuse digital and physical to provide personalized experiences for their customers.