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Episode Info: -egg problem for solving the data-silo problem: Should we try to build a concrete product first, or start by tackling wider organizational practices and behaviors?Lessons from other industries: practices for a global album launch should be on par with how big-name fashion brands Nike and Adidas plan global product launches. Data silos present artists from being able to treat themselves as legitimate, always-on brands. [42:31] Overrated/Underrated segment begins[42:39] Sammy's topic: Big tech players like Netflix, Facebook and Spotify extending and diversifying their reach into entirely different types of content and technologies.Example of a failure: Amazon's short-lived ticketing venture. Where does the music industry fit in, with respect to carving out different routes to market and thinking in a more innovative way about press and media campaigns? [47:25] Caveats of doing exclusive distribution and content deals with tech platforms Crazy Rich Asians director Jon M. Chu chose to go with a traditional big-screen release over a Netflix exclusive deal, which allowed him and the film to break box-office records and have wider cultural impact. Should artists "sign" to streaming platforms — or is the ideal relationship more nuanced? With great content opportunities come great digital advertising opportunities, which can go a much longer way than a single, poorly-placed TV ad. Sammy comes across a few new advertising opportunities for her clients every week. [52:46] Cherie's topic: Spotify is one of several tech companies supporting Facebook's new cryptocurrency Libra.Spotify published an official post on their website. The Libra partnership parallels Spotify's needs to integrate directly with local telcos in emerging because of the relative lack of separate bank accounts. Special thanks to Jay Shah for help with editing and mixing!★ Support this podcast on Patreon ★ ...
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