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Episode Info:

You’re never too young to focus on the customer experience. Indeed the founders of Stripe used to personally onboard users to their now globally successful payment platform. NOA is an audio journalism startup that, although young, already has a laser-sharp focus on CX.

 In this episode, Noa co-founder and CEO Gareth Hickey talks about:

  • how engagement times for audio journalism are trumping those of text-based content
  • the onboarding experience with partners
  • coupling curation with narration
  • compromising user interface in favour of user experience
  • moving users from freemium to premium
  • the importance of mapping the customer journey in delivering exceptional CX

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