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How important is it to have a ‘customer-first’ mindset? How valuable is it to your company? And how can you go about successfully developing one? HubSpot has over 40,000 customers in 90 countries and having a genuine ‘customer-first’ approach has been central to its success.

Amanda Whyte is the Senior Manager of Agency Partner and Customer Success at HubSpot. In this episode, Amanda talks about:

  • How to have a ‘customer-first’ mindset
  • Why it pays to hire for ‘culture-add’ instead of ‘culture-fit’
  • How to hire the right people when your company is growing rapidly
  • How to reach people that ‘don’t want to be interrupted’
  • Learning from customer churn
  • The power of creating useful content for customers
  • Why company leaders should work ON the business, not IN the business

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