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Episode Info

Episode Info:

House of Highlights creator Omar Raja talks with Recode's Kurt Wagner about how he built his sports-focused Instagram account into a social media juggernaut. Today, it's owned by Bleacher Report and has nearly 10 million followers. Raja hasn't taken a day off in four years; however, the fame of the account has connected him with basketball stars like Kobe Bryant, who earlier this year gave Raja a personal pep talk and cured a growing sense of burnout. He also talks about how he decides what to feature on Instagram, why House of Highlights is expanding into YouTube and Twitter accounts and how it's making money on all of these platforms without looking like a sell-out in the eyes of its young fanbase.


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