Visual Storytelling Today
About This Show
Most businesses struggle to get their voice heard in today’s crowded media environment. Host Shlomi Ron had a question: what if businesses could connect more powerfully with audiences? With their combined experience in marketing, they created the My Visual Story framework to help business owners, entrepreneurs, and corporate communicators engage through online media. “Visual Storytelling is a marketing strategy that leverages compelling narratives, placing your customer at the heart of the story, staged with an emotional visual media experience and effectively distributed across your buyer’s journey – in order to empower customers’ lives and drive business results.”, says Shlomi. Visual Storytelling Today is your #1 source for the latest actionable visual storytelling ideas you can apply to your business today! Join us as we feature notable visual storytellers and dig deeper into their journey. Questions for our guests? Tweet them to #myVSI. For the show visual notes, please visit: http://www.visualstorytell.com/visual-storytelling-today.
Most Recent Episode
VST12: How to Connect Better with Your Customers?
Knowing how to connect better with audiences is always one of the top challenges for marketers and business leaders. With this in mind, in this episode, I decided to invite a business leader outside the traditional marketing space to share her story. About our guest That’s why I am excited to have on our show Yasmine Kotb, the owner of Mina Mediterraneo - one of the great success stories in Miami’s cuisine landscape. After receiving a degree from the University of Texas in Journalism, Yasmine began her career in the music industry where she managed various facets of concert production. Working with a plethora of A-list musicians including Paul McCartney, Beyonce, Coldplay and Cher (to name a few), Yasmine spent most of her time on the road where she would stay at the best hotels and dine at the finest restaurants. While traveling the world, Yasmine learned about different cultures and their cuisines. Now a seasoned world traveler and lifestyle connoisseur, Yasmine decided to leave her impressive career in the music industry to embark on a new culinary journey in Miami. Mina’s Mediterraneo, the brainchild of Yasmine Kotb, fuses together her love of Mediterranean food with the memories of her culture growing up as a child. What you will learn: What art the secret, yet simple ingredients to connect better with your customers? What are the offline visual storytelling tactics to use to improve customer experience? What are the lessons to start a small business single-handedly? Failure learnings along the way. Read our episode's blog post on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.
Episodes of This Show
Dec 19, 2017
Dec 4, 2017