Creating Connections

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Creating Connections is about finding the human touch in a digital business world. The voices of marketers and sales reps can become a sea of faceless noise that would-be customers drown in. Finding a way to stand out and connect with buyers on a personal level—and earn their trust—is more important than ever. If you’re looking to connect and engage with your audience in truly memorable ways, this podcast is for you. We explore the delicate balance between brand and demand, capitalizing on new digital channels such as chatbots and video, and bringing the human element back into B2B marketing and sales. #VideoInFocus, a dedicated sub-series, dives deep into the expanding role of video in helping businesses create better connections with a focus on video content strategy, video for inbound and digital marketing, conversational video, and scaling in-house video production.Read more »

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