Video Marketing Mastery with Todd Hartley: Online Video Strategy | YouTube Tips | Video Production
About This Show
Todd Hartley from WireBuzz reveals the secrets of video marketing. Discover the video strategies and techniques that will help your business build an audience, generate leads, and close more deals.
Most Recent Episode
Ep. 120: How Chobani Used Video Ads To Generate 21.9 Million Views
< 1 day ago
Let's face it. Running a video ad campaign can feel scary, especially if you’ve never done it before. You're hoping to find that winning ad, but results aren’t guaranteed.
So, is there a smart way to approach it?
Well, there are a few lessons we can learn from the Greek yogurt brand, Chobani, who achieved viral success with their recent video ad — amassing 21.9 million views and 400,000 engagements.
Here's what they did...
Instead of playing it slow and testing one ad at a time, they ran 12 different ad campaigns with 8 different partners.
This allowed them to collect exponentially more data in a shorter amount of time, and find the one ad that resonated most with their market, which happened to be a 90-second video showing you how to make different banana berry dishes with their yogurt.
The bottom line is this: run series of little tests often, see what yields the best results, and then do more of what worked.
If you want to learn more about how Chobani used "micro-testing" to generate 21.9 million views, plus the latest news in digital marketing, then you won't want to miss this podcast episode!
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