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When a Press Release is Better than a Press Pitch

In this episode of PR Talk Amy and Mike talk about when using a press release will provide additional value to “just” sending a pitch. They review some specific instances or topics when a press release can get you coverage or enhance a simple mention to a bigger story.

If you write about what’s new in your organization (your homework from the Forget Your Story episode), those are the topics that you may want to write a press release about. The press release provides structure and helps layout your thoughts, insert a quote and provide additional pertinent information.

“A press release can change two sentences of coverage into two paragraphs.” – Amy Rosenberg

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