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Episode Info

Episode Info:

Kristin is the founder and managing director of Creative Development Agency (formerly award-winning firm, Marquet Media). She oversees the day-to-day operations of the agency as well as directs all client accounts and projects. With a strong eye for creating memorable brands and a diverse range of knowledge, Kristin provides strategic counsel to clients interested in developing successful internal and external communication programs across all media platforms.

Kristin has forged successful partnerships with celebrity fashion designer and correspondent NV Nick Verreos; prestige hair care brand Briogeo; luxury skincare brand BubblePopBeauty.com; and many more. She has generated media placements in Wall Street Journal, The Today Show, Seventeen, Glamour, and ELLE magazines, Refinery29.com, and countless other outlets.

Passionate about learning, Kristin has attended MIT, Boston University, and New York University, and holds degrees in Literature and Marketing/PR. In 2015, she authored of the book, Squash the competition and Dominate your marketplace: 55 Easy Tips to Generate Big Publicity for Your Startup or Small Business.

Most recently, she joined the Young Entrepreneur Council, and is also a contributor to Forbes.com, Inc.com, HuffingtonPost.com, Entrepreneur.com, and NYDailyNews.com

As someone who loves everything about the startup world, Kristin launched the design studio FemFounder.co to help emerging entrepreneurs start and grow their businesses.

What you’ll learn about in this episode:
  • How Kristin’s team of just 5 people uses systems and processes get a LOT of work done for their 31 clients
  • Kristin’s whiteboard system of physically writing everything that she and her team needs to accomplish in schedules, workflows, checklists, etc. on paper and whiteboards
  • The meeting Kristin’s team has on every Friday to go over what’s been accomplished and what needs to be a priority in the days and weeks ahead
  • Why digital project management systems like Trello and Asana didn’t work for Kristin
  • What goes on each of the six whiteboards (and why Kristin duplicates what’s on her whiteboards at work on her whiteboards at home)
  • How Kristin takes what’s on the whiteboards with her -- without ever entering that data into her computer
  • The importance of detailing every single step to make sure nothing slips through the cracks
  • Kristin’s color coding on her whiteboards using black (pending), red (urgent), and blue (new) markers
  • Creative Development Agency’s upcoming proprietary algorithm as part of their analytics department
  • Experimenting to find the system that works best for you
Ways to contact Kristin:

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