when freelancing, it's important to understand your role in projects and what's expected of you. this will likely vary quite a bit from someone who works at an agency. and with today's ever changing landscape in the digital and creative worlds, there are a lot of people making the transition from agency life to freelance and they need to understand how their mindset must shift in order to be successful. some questions i like to ask: -what is the story that's being told? -what is the problem that's being solved? -who will see/hear this? -what is the end goal? -where will this content be used? -will there the paid media dollars behind the creative? -do you have an idea of what you'd like this to look/sound like? -any examples/references of other stuff you've seen/heard that you like? -what do you want people to do when they see/hear this? -have you ever worked with a freelancer before? be sure to follow me on twitter, instagram, facebook, and soundcloud @vaycasey please help others find the show by sharing it, and by leaving an honest rating/review wherever you found this episode. this show is ultimately supposed to be for freelancers, by freelancers, which means i need your input to know what the show is going to be about. vaycasey.com freelance friday is a vaycasey production. vaycasey is a full-service video production company based in dallas, texas. vaycasey. big video production value. freelance agility and scale.