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Episode Info: In the Intro:How FOCUS is the key to the recent websites I’ve worked on (from freelance writing to eco-luxe underwear)New blog on my site:  How to talk effectively about yourself on your websiteIn this Episode: Faye’s current transition in her work and what’s driving it How sustainability becoming a trend has played a role in Faye’s focus Greenwashing in the digital media & sustainability social influencer arenas How Faye relates to her parents, who don’t necessarily understand what she does (or how she does it) Life Goals: Freedom, Fulfillment, and No Bosses Finding success for yourself & unhacking Faye’s vision for success Influential books we’ve read and how fiction speaks to threads in our reality Why we need to trust artists and how we can each be a leader by following our callings Imposter syndrome in entrepreneurship and remembering that success stories are written with many failures  Faye’s advice for startup sustainable brands Unlearning that creativity is loud and bright—it can be quiet and introverted too What happened when Faye learned that being on Instagram makes Facebook money (and that they own her content) Screw the Algorithm — If you’re trying to make content because you think you need to make content, your content is going to be shit Faye’s strategy to make her instagram and blog the most impactful (for herself as well as her audience)Recommended Links:Faye’s Blog - www.sustaining.lifeFaye’s Freelance Writing Website - www.fayelessler.comFaye on Instagram - @sustaininglifeMadre Mudra’s Website - www.madremudra.comBlog post on How to Talk About Yourself on Your Website (in an Effective way)The True Cost MovieRecommended Books:Cradle to Cradle by William McDonough & Michael BraungartEcotopia by Ernest CallenbachThe Alchemist by Paulo CoelhoThe Spiral Dance by StarhawkThe 5th Sacred Thing & The City of Refuge by StarhawkCreditsMusic - “Infinite Growth” by Post Consumer NetworkSound Editing by Mystic Side Media...
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