Communities That Convert Podcast
About This Show
At the seed of every good online program, there’s a community. Kami Huyse believes empowering that community is critical to lasting success. In this podcast Kami, along with Madalyn Sklar, will focus on the root of the matter — building online communities. Through this process, they'll share information, helpful tips and advice, and takeaways to help build your own community. Learn how to monetize, provide value, inspire others to take action, and make this a great experience for everyone. Kami and Madalyn will show you how to build a network on social media sites like Facebook, Twitter and LinkedIn. Discover how to build a tribe of raving fans and hear ideas, advice and case studies you can use right now on growing your own community.
Most Recent Episode
How to Build a Converting Community Using Content with Gini Dietrich – Ep 35
One of the best ways to build a converting community by using content is still blogging. Our guest today talks about how she has used the Spin Sucks blog and the Slack App to build a vibrant community that converts into customers. One of the best ways to build a converting community by using content is still blogging. Our guest today talks about how she has used the Spin Sucks blog and the Slack App to build a vibrant community that converts into customers. As part of our series on how to grow and monetize your business by providing huge value to your online community, we invited Gini Dietrich on the podcast to share her insights on using content to grow a community. Question: Why do you still like Blogging as a marketing tool? Answer: It’s two things- it’s a creative outlet for me and it’s become its own brand and people expect it. Question: How has blogging changed over the years? Answer: Blogging is a huge undertaking. I spend about 25 hours a week of my time with a team of four supporting the blog. But you don’t have to blog. You need to weigh it against the results you are looking to obtain. There are other ways to build your brand awareness and credibility that you can use in addition to blogging, or even instead of it, like video, Facebook Live or Instagram Stories. You can embed these on your website or even on a blog-like news site. Question: How do you build a converting community using content? Answer: Think PESO, starting with O for owned. Create content that answers the questions your audience has? What are competitors doing? What things do your sudience pay attention to? The PESO (paid, earned, shared, owned) model was developed by Gini Dietrich and is now used widely by the Public Relations industry to describe the mix of communication that businesses should consider creating (see the links for more about the PESO model). Question: What are some tips you have for someone who wants to start a blog? Answer: Consistency, consistency, consistency. If you decide to blog, choose a day or days of the week or month that you’re going to do it and be consistent. Question: What would you say is