Twitter Smarter Podcast with Madalyn Sklar - The Best Twitter Tips from the Pros
About This Show
What if you could learn helpful Twitter tips, tricks & resources that will help you get noticed right now? As a top ranked Social Media Power Influencer, I have a simple goal of teaching people how to “work smarter not harder” on Twitter. Each week I interview amazing movers and shakers in the world of social media and online marketing like Pat Flynn, Mari Smith, Kim Garst, Mark Schaefer, Peg Fitzpatrick and leaders at HootSuite, InfusionSoft, ManageFlitter, Mention and so many more. I’m asking them one simple question: “What are your best Twitter tips?” In this podcast you’ll get the best Twitter information & resources that you can use right now. Join me on this podcast journey where you’ll learn what the pros are doing so you can become #TwitterSmarter.
Most Recent Episode
Using Twitter As Your Best Customer Service Channel with Dan Gingiss [Episode 46]
Dan Gingiss is a Social Media and Customer Experience Executive, Author, Podcaster and Speaker. He’s currently working as Senior Director – Global Social Media at McDonald’s, responsible for global strategy and best practices sharing of social media marketing, listening, customer care, crisis management and insights/analytics. Dan is the author of the book “Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media” and the host of “Focus on Customer Service Podcast”, presenting brands that focus on delivering outstanding customer service with social media. In this episode, Dan shares actionable tips for using Twitter as a channel for great Customer Service and Social Customer Care and how to make the most out of Twitter as your best service channel. He stresses the importance of managing and exceeding customer expectations, both offline and online, always monitoring conversations and mentions of your brand. He reveals why it’s important to jump in, listen to what people are saying about your brand (even if they are complaining), and engage proactively in the conversation. My Favorite Quotes: “Twitter is really four things that other service channels are not – it’s public, searchable, shareable and permanent. That’s why Social Customer care is so important on this particular channel” “Expectations + emotions = a willingness to share.” “Setting your hours or availability is about setting those customer expectations. It’s OK if you’re not 24/7, but you need to tell people when you’ll be there to respond.” “Always show empathy for the situation and be friendly.” Your Call-to-Action: Your call-to-action for this episode is to start using Twitter for social listening. You need to jump in, see what people are saying about your brand and engage in the conversation. Make sure to respond to everyone, whether it’s a compliment, a question or a complaint. Follow the tips Dan discussed in this episode and start implementing them for better customer service. Send me a tweet @Mada