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Episode Info:

This episode, we’re joined by Katelyn Bourgoin!

Katelyn is a self-confessed growth geek. She’s founded multiple companies (one of which - Vendeve, was called "the next LinkedIn" by Inc.) She also offers her strategic, customer-focused advice to large companies such as Target and Holiday Inn to find their “best fit” customers. Even the likes of Forbes has recognized her in their “Influencing Styles” list.

She’s currently running her latest venture, Customer Camp, where her workshops help businesses get focused and scale faster by getting into their customer’s heads.

She’s also a board member for the Volta Cohort program, which helps startups secure venture capital sooner.

Here are the topics discussed during the show:

  • What is Customer Camp and how does it work?
  • The dangers of “tactical” ideas
  • Positioning your product and Jobs To Be Done (JTBD)
  • Getting the right answers from your customers
  • The science of interviewing your customers

Make sure to follow Katelyn on Twitter @KateBour or her website!

- Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website:

Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

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