About This Show
Jim is a serial entrepreneur who has launched a new brand (INFLCR) to equip innovative college athletic programs with critical social media tools to empower their student-athletes to be brand ambassadors on social media. You can learn more about Jim at jimcavale.com or by following him @jimcavale on social.
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INFLCR Founder Speaks at First College Sports Analytics Program In America
Being able to discover, interpret and communicate data is everywhere we look in the digital age. Analytics is not only a word for Google, but everywhere you look, especially in sports. The ability to not only discover statistics but interpret their usefulness and communicate it to others can be game-changing in sports – from a “Moneyball” approach to team management to building a market for an individual, team or product.
As the Influencer (INFLCR) brand grows across the nation, founder and CEO Jim Cavale is taking time to speak to some of the best and brightest minds in the world of sports analytics. Cavale was invited recently to give a presentation at the Samford University Center for Sports Analytics, part of SU’s Brock School of Business in Birmingham, Alabama – the only sports analytics program in U.S. higher education.
Cavale shared with these sports marketing students how INFLCR aims to organize, equip and develop the brands of college athletic departments and their teams, by leveraging technology to streamline a partnership with their student-athletes on social media. The INFLCR software provides a CRM database to organize social media and data for college athletics programs and then helps these programs equip their student-athletes with their internal content, to improve the brand of both the student-athlete and the team.
“I see a problem when it comes to, not just sports, but brands in general on social media not being connected to their brand ambassadors. Teams work on distributing content and messaging for their team’s social [media] accounts, but what about the recruits? What about the current players? What about their key alumni? They represent their team as well, right? I wanted to build something that will help teams protect their brand but also grow their brand,” Cavale said.
“We’re here to give them a strategy, including content and messaging, that we’re already investing in our videographers and photographers to shoot. In your school’s case, Samford athletics has videographers and photographers out there shooting content, how can we aggregate it into one place and assign it to individuals who can use it on social media to grow their personal brand while also complementing Samford’s brand? That’s what our technology streamlines.”
Sports brands are the daily market for these sports analytics students, led by Dr. Darin W. White, executive director of the center.
This is a program that is producing sports anal