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Episode Info:

Bill is a reputation management expert with more than 25 years of global experience managing high-stakes crises, issues management and media relations for both Fortune 500 companies and winning global political campaigns. He previously led the Global Risk and Crisis Communications Practice for Hill+Knowlton Strategies and was a senior strategist for Public Strategies where as a member of the senior management team he was responsible for the firms growth strategy.


  • Best selling author of Critical Moments: The New Mindset of Reputation Management
  • Crisis Communication and Professional Development expert
  • Wall Street Journal Risk & Compliance panelist




Episode Summary:


In this episode of the Be Real Show, Travis is joined by Bill Coletti, a reputation management expert, and they discuss what can happen to your business in crisis and the steps of what you should do first. They talk about the evolution of AI vs the need for critical thinking.




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Resources Mentioned:


Critical Moments -


Rev App -


Fluent Forever -


Strategic Coach Dan Sullivan -





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Antonio Brown -


Troy Aikman -

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