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Episode Info:   Email has been here since the start of the internet age, and is one form of digital communication that remains relatively unchanged. For most it is the preferred tool to reach new audiences, grow a subscriber base and build relationships on a large scale. But how do we do email marketing right? How do we market to new audiences, in a highly targeted (spam free) way that’s cost effective and drives results. On this episode of Traffic Jam, Brian Litman talks us through the business of email solo ads and explains why you need more than just a marketing mindset to get email right. Email marketing is as much about business as it is about marketing. SPECIAL BONUS: Download the Solo Ads Buyer’s Guide and get started with email marketing. Includes MP3 and word-for-word transcript. OUR GUEST: Brian Litman is an Email Advertising specialist with 15 years of experience in digital marketing. He was the VP at MikeLitman.com for ten years before he co-founded DedicatedEmails.com where he is also the current VP. He invested his own money with DedicatedEmails.com, a company knowing that his years of experience has taught him a lot about what works and what does not. DedicatedEmails.com works with companies in the political, health, financial, survival, self help and relationship niches and helps these companies grow their online business through high quality opt in newsletters. They have worked with brands such as Agora, Digital Marketer, Barton Publishing, Stansberry, Crisis Education, EOK Marketing, Sold Out After Crisis and Birch Gold. SUBSCRIBE TO TRAFFIC JAM: iTunes | Stitcher A QUICK PREVIEW OF THE PODCAST: Here are some of the highlights from episode 73 of the Traffic Jam Podcast… Defining Email Drops. Who Sends the Emails? Email as a Traffic Source. Business Models that Work with Email. Great Target Markets. The Checklist to Complete. Email Solo Ads Statistics. Email Drop Costs. Testing for Effectivity. Email Funnels. How to Track Campaign Success. Common Email Marketing Mistakes. The Important First Steps. TWEETABLE MOMENTS: If you enjoy this episode of Traffic Jam, please share it using the social media buttons you see on this page, or click to tweet this Brian Litman quote from the show: You can also get Brian’s quote as exclusive illustrated artwork along with more special episode bonuses: Click Here To Download. “An offer isn’t a business; a business has an offer.” ~ Brian LitmanClick To Tweet To see the full transcript of this episode in-page click show/hide transcript: Show / Hide Transcript Hey what’s up this is Traffic Jam episode#73. Thanks for tuning in and joining me for yet another episode of the Traffic Jam podcast. The show that teaches you get traffic to your website and build a profitable audience online. I am your host James Reynolds and our guest today is Brian Litman who’s got the email marketing agency called dedicated emails. So it will be no surprise too that we are talking today about dedica...
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