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Episode Info:   A study done by Microsoft has concluded that humans now have shorter attention spans than goldfish. As marketers, we need to find the balance between providing substantial information that can move our audience to action, and instant comprehension within an all too small 8-second window. The solution to that is micro content marketing. But what is a micro content? Jake Burkett from Visage explains what this instantly consumable content is all about and how to use it effectively in your marketing. SPECIAL BONUS GUIDE: Download 5 Dirt Cheap Micro Content Creation Tools (Hint: 4 of them are free!) OUR GUEST: Jake Burkett is a career software enthusiast who, for four years, oversaw software development, client services and content strategy for Column Five. Column Five is a large information design agency. Jake has made a name for himself through consulting and speaking engagements where he shares his passion for effective visual communication. He has worked with large Fortune 100 companies and start-up organizations. In 2014, Jake co-founded a software platform called Visage that enables companies to create on-brand visual content themselves easily. The inspiration in creating Visage came from Column Five’s clients who wanted an economical alternative to Column Five’s done-for-you services. SUBSCRIBE TO TRAFFIC JAM: iTunes | Stitcher A QUICK PREVIEW OF THE PODCAST: Here are some of the highlights from episode 72 of the Traffic Jam Podcast… What is Micro Content? Typical Micro Content Formats. Creating Micro Content Pieces. Micro Content vs. Long Form Content. Micro Content Topics. Creating Content with Appeal. Testing Micro Content Effectiveness. Distributing Your Content. Tools to Help. Action Steps to Get You Started. TWEETABLE MOMENTS: If you enjoy this episode of Traffic Jam, please share it using the social media buttons you see on this page, or click to tweet this Jake Burkett quote from the show: You can also get Jake’s quote as exclusive illustrated artwork along with more special episode bonuses: Click Here To Download. “Micro content pieces are meant for instant comprehension.” ~ @JakeRyanBurkettClick To Tweet To see the full transcript of this episode in-page click show/hide transcript: Show / Hide Transcript Hey there listeners! Welcome back to the Traffic Jam podcast. This is show#72! Thanks for joining me today for yet another episode, I am back in the groove with recording and I am happy to share another awesome show with you today. But before we get to the meaty part of the episode I want to say a quick thank you to Gun Hudson who left a five-star iTunes review and Gun said, “the podcast is full of great information, I like the music at the end, a real nice break from the business talk which adds real character. “ So thank you to you Gun, really appreciate that. I would really appreciate your comments and reviews as well, just a quick reminder that you can do that very easily by going to TrafficJamCast.com...
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