80/20 Sales and Marketing: The Definitive Guide To Working Less and Making More - that pretty much says it all, right? Well check out the podcast to learn much more as Perry joins us for an hour of awesome conversation. Perry Marshall becomes the first person we have invited back on the show for a second time - yeah, he's that good! Seriously, I think Perry has one of the most keen business mindsets in this saturated marketing niche. Many people mistakenly just think of Perry as "the AdWords" guy, but as you'll soon find out, he's much more than that. Enjoy the podcast! Listen to this episode now Listen, download or read - your choice... ...or subscribe to the non-iTunes RSS here In This Episode Coming soon... And much, much more... Action Items from this Episode Coming soon... Resources Applicable to this Episode Get Your FREE Paperback Copy of Perry's Book Here - Yeah, he's actually giving it away for free in paperback format (you do have to pay a minor $7 shipping cost, but that no way covers the cost of a paperback book). This is an awesome deal and I highly encourage you to take advantage of it. It also comes with some additional free resources as well. Our Insider's Club has more than 100 hours of marketing training around every topic you can imagine and costs less than you likely spend at Starbucks each month on top of that we just completed a series of training on paid traffic inside the Insider's Club as well that will compliment this podcast perfectly! Goto AskMikeandTroy.com and ask us anything marketing related and we'll replay personally to every question Check out our new TMS Store - we've even got some cool new T-Shirts!