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Episode Info:  Discover why as a business owner you need to do your homework and build relationships, not spreadsheets Know how to prospect smarter and faster with up-to-date social media profile information, business insights and verified contact data that helps you hone in on the right prospects quickly Learn how to work smarter using a CRM tool that lets you enjoy instant, effortless access to everything you need to know about the people you’re meeting – virtually or face-to-face Resources/Links: Build Relationships, Not Spreadsheets Nimble saves you time by automagically building your contacts.http://www.nimble.com Discount Code: jon40 Summary Jon Ferrara is a serial entrepreneur and noted speaker about Social Media’s effects on Sales and Marketing. He has re-imagined CRM by building the Simple Smart CRM for Microsoft Office 365 & G Suite with Nimble.com and previously with GoldMine. In this episode, Jon shares how to prospect smarter and faster with up-to-date social media profile information, business insights and verified contact data helps you hone in on the right prospects quickly. And discover why as a business owner you need to do your homework and build relationships, not spreadsheets. Check out these episode highlights: 02:18 – Jon’s ideal client: My ideal client are individuals and teams that really understand and value the power of relationships. I think that we all talk about the value of your network and your brand. 03:01 – Problem he helps solve: Whether you’re an individual, you need your own personal CRM, your golden Rolodex. Over for a team, you need a team Relationship Manager, not just a tool for salespeople, but a tool for everybody in the company to manage relationships. 04:03 – Typical symptoms people experience with that problem? People will start falling through the cracks, you won’t be able to follow up and follow through when you go to connect with somebody you won’t know who they are what their business is about. 05:18 – Common mistakes people make when trying to solve that problem: I think that everybody goes out and buys the CRM because everybody else has a CRM and they basically don’t really have a reason for doing it. 07:16 – Jon’s Valuable Free Action(VFA): The first thing that you should do before you ever engage with another human being is to do your homework. In the old days, I told people to go look at people’s walls, look at the books they read, their degree, the school they went to, the knickknacks they collect. All these things give you a clue in who somebody is, and enables you to figure out your commonalities that you could share that with that person to build intimacy and trust. 07:45 – Jon’s Valuable Free Resource(VFR): http://www.nimble.com Discount Code: jon40 08:36 – Q:’What’s my favorite book? and What’s my purpose in life?’ A: My favorite book is Think and Grow Rich because ultimately if you aren’t figuring out your three P’s ...
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