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Episode Info

Episode Info:

Today’s Guest

In this episode you will learn about a 4-month-long research project on email copywriting.

Brandon Olson works at Aweber.

This is the 129th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

80/20 of findings:

430 words in email copy
longer emails > provide value
shorter emails > drive traffic

43-44 characters in subject line shorter get higher open rates (around 15 characters)

7% of experts use emojis perceived as risk since not all email clients support them

Most capitalize only the first letter of the subject line 6% use only lower case but say they get more opens

TOPICS DISCUSSED
  • Best email subject lines
  • What to put into email body
  • Amount of words in an email
  • Captitalization and emojis
  • Number of letters in a subject headline
  • Using A-B testing
  • Frequency
  • Correlation: assumptions vs reality
RESOURCES

BRANDON IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

 

The post SBM 129: Email Copywriting Best Practices from a 100 Top Marketers with Brandon Olson appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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