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Episode Info

Episode Info:

Today’s Guest

In this episode you will learn about a 4-month-long research project on email copywriting.

Brandon Olson works at Aweber.

This is the 129th session of Smart Brand Marketing.


80/20 of findings:

430 words in email copy
longer emails > provide value
shorter emails > drive traffic

43-44 characters in subject line shorter get higher open rates (around 15 characters)

7% of experts use emojis perceived as risk since not all email clients support them

Most capitalize only the first letter of the subject line 6% use only lower case but say they get more opens

The Exact Outreach Linkedin Message I Use To Connect That Gets Results

Over the last few months I started testing different methods on Linkedin to get clients. I spoke with a ton of experts to learn what works for them.

Eventually I realized that most of my results came from one simple message

Sign up now to get my exact template I’ll explain how to use it

  • Best email subject lines
  • What to put into email body
  • Amount of words in an email
  • Capitalization and emojis
  • Number of letters in a subject headline
  • Using A-B testing
  • Frequency
  • Correlation: assumptions vs reality



To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

Proven Headlines That Work For Any Project

Most of your prospects never get past the headline. It really is the most important part of the copy.

I’ve tested all of these and they work for any niche

Sign up now to get template now with examples of how to use them

The post SBM 129: Email Copywriting Best Practices from a 100 Top Marketers with Brandon Olson appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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