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Episode Info: It's a very special time of year: When Tescos releases their free-to-take Christmas catalogue. Gushing aside, I un-pack how the team stayed on-brand with this release and managed to stick to the company's mission statement while still putting fourth a cutting edge publication. Big shout out to J-Bomb, editor-in-chief, Franco head copywriter and industry hard hitter; and Janine Drysdale, head of research and gender specific marketing.  All characters and stories are fictional... the magazine is real... and actually quite good.

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