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Episode Info: Thanks for Listening!Hey there, thanks for joining me again this week.So we’re going to talk about entrepreneurship. Of course, if you start a farm business, or any business, you’re an entrepreneur, right? Because an entrepreneur is a person who organizes and operates a business or businesses and assumes financial risks in order to do so. One of the most influential books on entrepreneurship is called the E-Myth : Why Most Businesses Don’t Work and What to Do About it. It was written by Michael Gerber and first published in the mid-‘80s. The basic premise of the book was that most businesses are started by people with tangible business skills, when in fact most are started by “technicians” who know nothing about running a business. Therefore, most fail.Now, be honest…when you started your farm, did you think you were starting a business? Or did you think you were just farming?Gerber’s research with thousands of entrepreneurs led him to discover that entrepreneurs have three distinct personalities, which he calls the Entrepreneur, the Manager and the Technician. Essentially, an Entrepreneur changes the business. A manager runs the business.  A technician masters a specific craft.It’s a very powerful metaphor that, I think, is mostly true. And it’s at the heart of why most farmers struggle greatly with their farming businesses. Now, as a small business owner, I bet you sometimes feel you have to be at least three people at the same time, right? Just as Gerber said in the e-Myth. This is the case with many professions—here, let’s take the example of a mythical doctor.Our doctor—we’ll just call him Doc—our friend, Doc, here, wants to start his own practice.He has extensive education and has devoted years to perfecting his craft.Ah, but medical schools teach the practice of medicine, not the business of medicine.So no matter how good a doctor he is, that expertise won’t help him with marketing, managing cash flow, operations, employee relations or any other task critical in creating a successful business.For the most part, Doc is a highly skilled, highly paid technician.But what about you? Do you think you’re primarily one personality or the other?Let’s find out. Let’s take a look at the three personality types and how they think. Again, the personality types that are trapped inside you are Entrepreneur, Manager, and Technician.Let’s start with the Entrepreneur. This is your inner visionary. The personality that sees the future first, then endeavors to pave a path from the present to that imagined future.Our Entrepreneur asks questions like: What sort of farm should I start?What’s my vision for this farm business? What’s our mission?How must this farm business work?What will my competitive advantages be?How will I go to market?I see my long-term vision, so I’ll change what we’re doing now to match that vision.So the Entrepreneur inside us thinks big picture and long-term. But alongside the Entrepren...
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