Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial
HELP

Show Info

Episode Info

Episode Info: Hey there, thanks for joining me again this week. So it’s marketing week here on the Small Farm Nation podcast. And one of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In fact, when I surveyed farmers they rated “building a customer list” as the number one challenge.It’s frustrating to them, I know, for not only is farming and owning a small business challenging enough, now they’re thinking that they must become experts in marketing as well. They’re right. But I’d like to offer some encouragement and perhaps a few helpful tips to help them, and you, to automate the process of building your email list. In my experience, there are three components…layers, if you will, to ensure that your list automatically grows over time and becomes populated with people who are genuinely interested in what you’re doing, and what you have to offer.1) What’s Your StoryEffective marketing, particularly in the niche of sustainable farming, farm to table restaurants and homestead based businesses, starts with a story.Why are you doing what you’re doing?Why is it important?Who cares and why should they care?The last question is important because it relates to the market you’re targeting, and your words need to resonate with what the customer values.Where do you tell your story? You tell it on your “about” page, for sure, but your story needs to be conveyed in other ways throughout your website. Your use of images will tell the story as well as the words you choose on each page, in every email and in all social media posts.WARNING: Don’t fall into the trap that I see so many do of copy-catting language. In the world of sustainable farming, it seems that everyone’s about page draws from a limited supply of words that run the risk of being overused. I’m thinking:sustainableorganic and/or non-gmo (or beyond organic)grassfed or pasturedhumaneback to the landand so onThese may be true statements behind why you began and how you operate, but, if you’re not careful you’ll look and sound like everyone else. You don’t want that because customers won’t perceive you as special as you really are. So choose your words carefully, but make sure they’re YOUR words, even if you pay someone to write them for you.2) Create Rich ContentEven today, there are still far too many businesses that create websites to serve as online brochures. The problem with that is, once the visitor reads your about page and your offering, they “get it” and have no reason to come back.It’s your job to give them a reason to come back frequently! Why? It’s one way they stay connected with you and that you stay top of mind when they think of who their favorite farmer (chef, etc.) is.So how do you get them to come back? For over a decade now, the answer for many has been via blog posts. That’s still a viable strategy for many reason...
Read more »

Discover more stories like this.

Like Stitcher On Facebook

EMBED

Show Info

Episode Options

Listen Whenever

Similar Episodes

Related Episodes