About This Show
Japanese startups are fundamentally changing Japan’s society and economy. Disrupting Japan gives you direct access to the thoughts and plans of Japan’s must successful and creative startup founders. Join us and bypass the media and corporate gatekeepers and hear what’s really going on inside Japan’s startup world.
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114: This Japanese Startup Is Bringing The Human Genome to The Mass Market
Right now, it looks like the most profitable business models that are emerging from the mapping of the human genome are not in the field of medicine, but in a variety of B2C business models focused on consumer marketing.
That may be a surprising claim, but if the past 40 years of life sciences have taught us anything, it's that our genetic information will be both more valuable and harder to understand than we expect it to be.
Today, I’d like you to meet Tomohiro Takano, CEO and founder of Awakens. Awakens is opening up the genome to make it more accessible and understandable to you and me. They are designing a genetic marketplace that will serve both B2B and B2C clients, and they are working with other startups to develop applications that will leave some readers impressed and excited, and others appalled and concerned.
So it’s probably best to let Tomo tell you about it.
Why people will share their DNA information
How to choose your customers as a genetics startup
Why developing B2B clients is different in Japan and the US
Why people you would not suspect want access to your genome
The true accuracy of consumer DNA analysis
DNA for dating and social networking
What an accelerator must do to validate a startup
Why there are so few life sciences startups in Japan
Links from the Founder
Everything you wanted to know about Awakens
Tomo's genetics blog (Japanese)
Follow Tomo on twitter @mr3tiago
Friend him on Facebook
Genome Link Online Hackathon
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Welcome to Disrupting Japan, straight talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me.
Today, we're going to be talking about mining the genome, because if the last 40 years of life-sciences has taught us anything, it's that the information we take from our DNA is always more valuable than we think it's going to be, and why wouldn't it be? I mean, innovation and efficiency, and profit, and money in general are all just proxies for some greater and deeper human need. Most innovation is a more efficient means to the same ends, but DNA, well, that's different. That is who we are. It literally defines us, so naturally, it's something we all care about deeply whether we know it or not.
Rated 5 out of
Amazing show if you care about startups in Japan
One on one interviews with founders in English. Great insights that go way beyond Japan.
Date published: 2016-09-02