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Episode Info: Looking to drive results for your business? Click here to learn more. The History – and Future – of Trust in Digital Marketing (Thinks Out Loud Episode 241) – Headlines and Show Notes Our History – eBay Inc. Amazon: Turning Consumer Opinions into Gold – Bloomberg Who Owns the Customer? Marketing or Digital? (Thinks Out Loud Episode 226) Why Data Is Overrated (It’s Not What You Think) (Thinks Out Loud Episode 240) The Lessons Marketers Must Learn From GDPR (Thinks Out Loud Episode 219) SearchChat: Can You Personalize Without Creepy Data? – Biznology Data is the Crown Jewels: What That Means for Marketers Today (Thinks Out Loud Episode 239) What Mary Meeker’s 2018 Internet Trends Report Means for Your Business (Thinks Out Loud Episode 220) – E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates Subscribe to Thinks Out Loud Subscribe in iTunes Subscribe in the Google Play Store Contact information for the podcast: Past Insights from Tim Peter Thinks You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference: Digital Marketing Directions 2020 from Tim Peter (And, yes… you can hire me to speak at your next event, too). Technical Details for Thinks Out Loud Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac. Running time: 13m 51s You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page. The History – and Future – of Trust in Digital Marketing (Thinks Out Loud Episode 241) Transcript Well, hello again, everyone. Welcome back to Thinks Out Loud, your source for all the digital marketing expertise your business needs. My name is Tim Peter. Today is Tuesday, March 12th 2019. This is episode 241 of the big show, and as ever, I really, really appreciate you tuning in. I’ve been talking for the past handful of episodes about data. I got a question from a listener, Steve in Cincinnati, who asked, “Should customers disguise their digital footprints from businesses? When customers are traveling around and interacting with your business, should they be protecting their data from you as a company?” I think what Steve’s really asking is, “Shouldn’t customers be protecting their data from you as a company?” I think there are a couple of answers to this question, and to answer it, I’m going to have to take some odd digressions at points. First, whether or not customers should, we know that /they already do/. We know that customers already do with companies who haven.....
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