About This Show
What goes into creating a bestseller? Nike, Adele, and Instagram all have something in common: they paired great concepts with great execution. This is a show about how ideas catch on and become mainstream. Tune in for insights on how YOU TOO can leave your mark--one project at a time.
Most Recent Episode
Better Writing Starts With The Title
Nov 19 17
Here's a quick level-up for any type of writing you do: start with the TITLE before you do ANY of the actual writing. But for this to work, you have to understand WHY this hack is effective. In this episode we look at tons of examples across all writing industries: books, blogging, songwriting, script-writing, etc. And we give you a couple tips and tools to optimize your headline-writing game.
Music written and produced by Ben Murray-Smith and Julian Avila