Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial
HELP

Show Info

Episode Info

Episode Info:

Tom Goodwin picks up the innovation baton from Clayton Christensen and runs with it into the digital realm. Tom started his career doing marketing development on the 'Who Wants to be a Millionaire' show and went on to work in key roles with marketing agencies TBWA, DeVries, and Havas. He has written for numerous top publications such as Forbes, Wired, and The Guardian on the subject of marketing and modernizing advertising. His new book Digital Darwinism leads readers into a better core understanding of the digital realm and digital innovation. Mark Brooks (www.MarkBrooks.info) interviews Tom Goodwin with the help of the Prolific Wisdom community of Harvard Alumni. Guest questions from Lisa Pode Hughes, the Portfolio Director of the PLD program at HBS, and Amit Manocha, a graduate of HBS PLD program. {31 minutes} See Tom's book at:

https://smile.amazon.com/Digital-Darwinism-Survival-Business-Disruption-ebook/dp/B07BQ2FZ36

__

CC BY - Creative Commons Attribution - Prolific Wisdom & Mark Brooks - Use it

Prolific Wisdom is Harvard Alumni's business book interview group. We interview authors of upcoming business, marketing and behavioral economics books.

Don’t forget to subscribe to the Prolific Wisdom podcast at ProlificWisdom.com

Read more »

Discover more stories like this.

Like Stitcher On Facebook

EMBED

Show Info

Episode Options

Listen Whenever

Similar Episodes

Related Episodes