Life Unsettled with Thomas O'Grady
About This Show
Life Unsettled gives economic, business and personal advice toward breakthrough success via insights with motivation and inspirational stories in episodes. Discover how you can catapult your career, business or personal success. Be inspired to create multiple income streams and positive outlook for now and new perspectives on retirement. Thomas speaks from experience and knowledge as a PhD in Mathematical and Statistical Economics, built several companies. Discussions include marketing, customer acquisition, customer satisfaction, social media, outsourcing, automation, Facebook, YouTube, Twitter, podcasting and what it takes to be a success.
Most Recent Episode
105 – Sales Process Changing at Hyper Speed
Today I'm talking about sales, sales process and the sales environment and the business environment. Do we all think of it in certain ways as we've always experienced walking into stores, online even, walking into a car dealership? Things are changing very rapidly now and in the near future.
I want to go over a couple of the things that are changing, and have changed, recently. Really to my entire surprise is how fast those changes are about to take place. Now, it's important, of course, that we understand and adapt to the changes that are already taking place. The changes that are in the near future are even more awesome.
The average consumer today researches his information to make a purchase. Over 50% of them do this before they even have any interaction with any sales associate. Now, think of that. That's a whole lot of difference between what it was in the past, but it also means that the sales associate has a very different purpose today than in the past. In a couple of years, it's expected to be over 80%. Are you ready?
The biggest thing this means is that the salespeople really need to be interacting with potential consumers before they ever become the consumer for your product or your company. That is, doing things on social media. In fact, even if it's not the exact same customer, the understanding and what's going on plus the idea that they may be captured within the sales research process, along with that more mobile devices today are used than desktops, and it's expected to be 80% in the very near future.
93% of people doing research on mobile make a purchase. Think of that in terms of how important it is then to be on mobile, given it's the dominant search criteria today, and that 93% of those people are going to make a purchase after doing that research. How do you become aware of their search and use it? First, how do you make sure that everything you have, your web site and everything else, is mobile-friendly? It's a lot different than just making slight changes in the size and positioning of the interface.
Now, one key point to make is what should you do if you have sales associates, particularly if you're in a store? You've got a store or storefront. For your sales associate, one of the best things you can do, make sure they have mobile devices with them. They can facilitate. Help the customer do research. Obviously, if you hand the customer something to do research with and tal
Rated 5 out of
I simply L-O-V-E “Life Unsettled”! Thomas is an amazing host and along with his incredible lineup of guests talks about various aspects that can really help you become the TRUE YOU. Hit SUBSCRIBE now!
Date published: 2015-01-23
Rated 5 out of
Very Inspirational and Practical !!!!!
It is very refreshing to hear that Efrat Avnor became a peak mental performance coach while walking her talk and not by simply repeating famous and known phrases!
Date published: 2014-09-06
Rated 5 out of
Great Show - Usable, Actionable Info and Advice
I've listened to 7 of the episodes and got some great ideas from each and every one! My business model is changing a bit because of what I learned.
Date published: 2014-10-04