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This week I had the opportunity to sit down with Michelle Jacobs and Matt Hertig of Alight Anlytics to discuss their platform, ChannelMix. ChannelMix aggregates clients’ marketing data from a huge number of sources. That way, those brands and agencies can see how their campaigns are working across a huge number channels. Matt and Michelle talk about the need to simplify reporting, so marketers can spend more time developing strategy and creating value of their marketing strategies. For more information on the Alight Analytics platform, visit www.alightanalytics.com/TIM

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