THINK BIGGER, THINK BETTER presents the 21st century’s leading entrepreneurs, scientists, philosophers, public intellectuals, and business and political leaders as they discuss the most important issues of today. Join your host Paul Gibbons and his guests as they explore themes such as: progress and technology, reason and emotions, ethics and business leadership, science and health, media and society, politics and education, pseudoscience and marketing hype, neuroscience and decision making. To support us on Patreon, go to patreon.com/paulgibbons.Read more »
THINK BIGGER, THINK BETTER presents the 21st century’s leading entrepreneurs, scientists, philosophers, public intellectuals, and business and political leaders as they discuss the most important issues of today. Join your host Paul Gibbons and his guests as they explore themes such as: progress and technology, reason and emotions, ethics and business leadership, science and health, media and society, politics and education, pseudoscience and marketing hype, neuroscience and decision making. To support us on Patreon, go to patreon.com/paulgibbons.Read Less
Michael and I talk about how businesses are beginning to apply behavioral science in their approaches to both employee engagement and consumer behavior. We discuss how the field is only in its infancy and how much more we have to learn, and we talk about some firms and practitioners that are paving the way for some serious innovation in the application of behavioral science. Michael also touches on the role of gamification in behavioral science and where we're already seeing behavioral science change consumer decision-making.
Get full show notes and more information here: https://bit.ly/2ud0kkD