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Episode Info

Episode Info:

Today we talked to Katie from Wistia. Wistia is a video hosting platform with a variety of capabilities for tracking and engaging with your prospects using video.

One of my favorite examples of a very well executed video strategy was a long-form landing page that, with the iPad, offered a paragraph of content followed by a video example and explanation. Brian Signorelli deems this the "White Video." I felt like I was going through her journey.


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