The Meaningful Business Podcast with Jo Casey

About This Show

Show Info: The Meaningful Business Podcast is the place for conversations filled with fierce love about the stuff that matters – our work, our lives, and how we can create businesses that are meaningful, genuinely empowering and nudging the needle of change towards kindness.It’s a place for service-based businesses (Life Coaches, Healers, Consultants, and Holistic folk) to learn how to build their businesses in a way that’s ethical, soulful & filled to the brim with integrity, heart and good humor. It’s for folks who want to put the ‘why’ at the heart of their business (actually, they don’t know how to do it any other way)Every week we have a conversation about an aspect of coaching, marketing or the wider culture in which we’re doing our work. We discuss everything from politics to promotion, mindset to culture making.It’s the place where we demand a better way of doing business and a better way of relating to one another as humans in a digital world.We’re on the progressive side politically and we want to do good in the world through our businesses.The podcast focuses on the nuts and bolts of launching and running a successful, sustainable business alongside the mindset and resilience work needed to stay connected, focused and nourished as we travel along this path.Stuff we say ‘yay!’ to:Feminism, email funnels, social justice, audience building, intersectionality, ethical sales & marketing, healing, web design, kindness, resilience, Netflix marathons, community, deep conversations, continually learning, staying curious, a bit of swearing, nerding out, being a good human.Stuff we say ‘boo!’ to:Focusing only on the bottom line, sleazy and manipulative marketing, shouty internet campaigns, shaming in all forms, racism, sexism, ableism, being a dick.What we discuss (and more):Non-manipulative marketing strategiesCreating a meaningful business & a meaningful lifeFeminism and entrepreneurshipBuilding your body of workBusiness sustainabilityHow to attract more clientsGathering your communitySlow marketingSelling your services without selling your soul (or selling others out)

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